Category Archives: Community Manager

Leonard Detroit Upright Piano For Sale in Toledo, Ohio

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Upright Piano for Sale in Northwest Ohio

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This is a Leonard Detroit Upright Piano. As you can see from the pictures, it could use some work. It will need some professional tuning, but besides that it plays just fine. A matching bench is included with the piano. The legs of the piano are also bent so it would need some cosmetic work. I just do not have the time to restore it and frankly, our house is not big enough for a piano. With a little TLC, this piano can be a great gift, decorative item and even an investment.  It has the potential to be quite beautiful! Please send me an email if you are interested in this upright piano.

I would prefer for someone to pickup this vintage Leonard Detroit upright piano.
Other relevant locations: Bowling Green, Monroe, Bedford, Sylvania, Lambertville and Maumee.

Please see the pictures of the used piano. If you would like to see more pictures, let me know. See my ad on Craigslist.

Internet Marketing Tricks For Your Blog For 2010 and 2011

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Author: Brennan Deitschseo services toledo ohio

Date: December 16, 2010

Isn’t the idea of Pay Per Click campaigns great? All you have to do is develop a keyword list and ads that are relevant. Additionally, advertisers only have to pay when their ads are clicked on. Sounds fantastical, doesn’t it? If you have invested your time and money into Pay Per Click programs such as Google Adwords, you will understand me when I say that PPC management is not always profitable. Sometimes there is too much competition for certain keywords and companies can not afford to place high bids to achieve high rankings. The easy solution is to only focus on long tail and niche keywords. However, what do you do if that approach is still not enough?

SEO Blog

Manipulate Your Visitors Into Creating New Keywords

Manipulate your consumers into developing a keyword list for you! You do this by creating a blog and writing unique and fresh content and include words that you might not find in all the various keyword tools found on the internet. Manipulating others should be easy for all of us as we have been practicing the craft of manipulation since we were able to speak. If you have kids, you know what I am talking internet marketing tips 2011about. One final note on behalf of this digression; kids are excellent manipulators! I think I made my point!

Commonly, when internet marketing experts write blogs and content for SEO purposes, they commonly use keyword tools. They research keywords and transfer those keywords into the content of their blog. It can be extremely difficult and costly to compete for those keywords organically and in Pay Per Click campaigns. Instead of inserting those keywords right into your blog, think of other variations of the keyword. Often readers will use your blog to educate themselves and they may even use the same keyword variations from your blog on a search engine to find your website. If you do not believe me, that is ok. Here is an example from some of my work as an Online Marketing Manager.

I was hired by the Vietnam Veterans of America to head their internet marketing strategies to help them raise more funds with their car donation program. One of the first strategies I implemented was keyword research. After researching the competition, I developed a keyword list that looked something like this.

Donate car
Donate your car
Car donations
Donate car to charity
Vehicle donations
Donate my car
Car donation tax deduction

(My beginning keyword list had at least 1,000 keywords). While this keyword list is a good start, all of the competition is already investing their SEO strategies and money on those keywords. The fact is that those keywords are too costly and are too broad.

This is where you have to think outside the box. What specific product or message is your website selling? Referring to my example again, all the car donation proceeds benefit homeless veterans. With that in mind, the keyword list will require you to brainstorm for new keywords and throw away those so called “keyword tools”.

This is how my new keyword list looked:

Donate your car for veterans
Veteran car donation
Donate car Vietnam veterans
Car donation homeless veterans
Donate car Vietnam veterans of America
Donating car to veterans charity
Vehicle donations for veterans
Donate car Vietnam veterans
Donating cars veterans
Donate my car Vietnam vet
Donate car for homeless vets
Car donation tax deduction veterans
Donate car veterans Michigan
Car donations disabled veterans
Donate car to disabled veterans
Give car to veterans

Hopefully you get the idea. I used the generic keyword “donate car” and “car donations” and made them into more specific keywords. When I first started working for the Vietnam Veterans of America, the keyword “veteran car donation” received an average of 10 searches per month.

After two months of using those new long tail keywords in my blog at helpourveterans.wordpress.com, I noticed that the amount of searches including donate car for veterans tripled. I discovered this trend using Google Analytics. Analytics showed me the actual keywords users were typing.

I focused on writing content that included many different variations of car donations and veterans. This also makes the blog sound less promotional. I sometimes would even write blogs that never mentioned the target keyword of car donations. The most successful blog does not always promote a product or service, but it should stir up the emotions of the readers. Regardless, after potential donors left my blog, they used my blog as a reference and used keywords that the competition was completely missing.

What This Keyword Targeting Strategy Means To You:keyword tools for seo

This strategy is perfect for new businesses or any business that fits into a niche market. This SEO technique will make it easier to achieve top ranking organically and it will lower your costs per click. (CPC) Here is another example to help you understand:

Estimated CPC for the keyword “donate car”: $5.00-$10.00
Versus
“Car donation for veterans”: $1.50-$2.00

This is because there is less competition for the keyword car donation for veterans. Using niche keywords such as car donation for veterans will not bring you as much traffic, but it will allow you to operate at a budget you can afford. It was especially critical for the nonprofit charity. In addition, the more targeted a keyword is, the higher the conversion rate! After I made those adjustments, the conversion rate jumped to 10-20%. The conversion rate for the generic keywords was no higher than 4%! Job well done!

I was then hired by other car donation organizations to run their campaigns as well because of the great results I achieved. I did this by thinking outside the box and allowing the general public to establish hot new keywords for me! Many reputable bloggers already do this, but they may not even realize it.

My advice is to write blogs in a non-promotional manner and stir up the emotions of your visitors! Stop relying on keyword tools to develop keyword lists and generate your own! Start your own blog and keep an open mind when writing the blog. Make sure you track your progress using analytics. When you start to see a trend in new keywords, add them to your website and use them in you Pay Per Click programs. If your competition isn’t using those keywords, you can achieve top ranking organically easily!

Unpaid Advertisement:

-Brennan Deitsch

Toledo, Ohio

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Google Analytics Help: The Beginners Guide

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How to Install Google Analytics| Track Visits and Conversions| Analytics Not WorkingGoogle Analytics How To

Ah ha! I know who you are! I know how you found my blog, I know your general location and I know your IP address! Well, ok I do not know everything about you, but I have a good idea. No, it is not magic, I am using Analytics to track my thousands of visitors to my blog. Installing Analytics is a great way to measure the success and failures of your blog or website.
Analytics could be considered the “CSI” tool for the internet. It allows users to look at statistics of their website with a magnifying glass. Having a website to help promote or sell your business is mandatory. However, not tracking how users interact with your site is a sure way to miss some great optimization opportunities.
Just in case you were wondering, there are many free analytic tools available that will work just fine. The one tool I am going to focus on is Google Analytics. Google Analytics is by far the best free and readily available tracking software. All you need to do is create a Google account and follow the instructions. However, sometimes novice users are unable to figure out how to install Google Analytics. If I get enough responses, I will create a free How to Install Google Analytics video for you!  The ball is in your court my analytical thinkers.
Google Analytics tracks many different types of data such as:
how to install google analyticsSetup Google Analytics
Visitors:
How did they find your site (website referral etc.)
What city they are located in
What ISP they have
What browser they use (Internet Explorer, Firexfox or Chrome, etc)
What operating system they run on (Windows-XP, Vista, 7 or Mac)
What type of internet connection they have (Broadband, DSL, Dialup and T1)
Their IP address (number that identifies computer on the internet)
How long they stayed on the site (Bounce Rate)
What pages they visited
Language spoken
What search engine they used
What keyword was typed in
Are they a return visitor
Did they fill out an form or make a transaction (Conversion)
In addition, Google Analytics can be used to create custom reports that include all this information in an easy to read format. The reports can be scheduled to be sent by email automatically!
Using Google Analytics is the best way to see how users interact with your site. It also is a great way to use the trial and error method to see what changes are working and what are not. For instance, you notice that 70% of users are coming from the Google search engine and only 30% are coming from Yahoo. That means that the site needs to be optimized for the Yahoo search engine. Even more commonly, you notice that all of the Internet Explorer users are leaving your site upon entry. That means that your site may generate some errors for IE users.
It is not recommended to ignore some of the highly detailed aspects of Google Analytics. But if you do not use it to its full potential, you should at least use it to track changes in traffic and conversions (sales).
If you manage pay per click campaigns such as Google Adwords, Analytics is even more important. To get the highest ROI, it tracks how and where your money is being spent. One nice trick that Google Analytics offers you is the report on what keywords are used to find your website. You can use those keywords in your pay per click campaign. I will often find great niche keywords that I can add to the keyword list. In addition, I can find some great negative keywords too. This can increase your CTR, quality score and ROI.
Installing Google Analytics is fairly easy. First, sign up for a Google Account and create an Analytics profile. Input your URL and you should see some HTML code. The code is what is needed to install Analytics on your site.
FTP into your website. Contact your webmaster if you are unsure of how to do this. Now, copy the Analytic code. Go to the homepage in your directory (usually index.html). Open that file. Next, you will see the HTML code. Google Analytics needs to be inserted right before the closing body tag. It will look like this: </body> Paste the code right before the closing body tag.
If installed correctly, go back to your Analytic profile and you should see a prompt saying “Analytics installed successfully, gathering data”. If you see that message, you did it correctly! One important thing to remember is if you want to track other pages of your site, the code will need to be installed on that page as well in the same manner.
You are one step closer to perfecting your site. Google Analytics is free and there is no obligation or contract to use it. The information gathered from Google Analytics is not shared with your competition. Google Analytics simply tracks how users interact with your site.
Do not confuse conversion codes with Analytic codes. A conversion code is only used to track conversions for pay per click campaigns. They are not the same.
Google Analytics is easy to use to gather basic information. However, to maximize Google Analytics, you need to become familiar with the interface and practice the different types of reports. Internet Marketing Managers are even becoming Google Analytics certified. If you want visitors to come back to your site, I suggest you track how they found your site in the first place.

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Does Hiring A SEO Company Make Sense Anymore?

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Local SEO Company| SEO Services Ohio| Hire SEO Expert| Ohio and Michigan

 

While many respected retailers across the nation complain of lagging sales, the consumer market on the internet is booming. Many successful businesses have discovered that electronic commerce is a great way to make money. Many businesses have replaced their large stores with a website! The internet has allowed companies to complete transactions easily online and cut operating and payroll costs. Today, many companies operate out of a warehouse and send their products out for delivery. It is just that simple!
how to get top rankings onlineLet’s use Circuit City as an example. They had a well know national chain of retail stores. They saw a decline in profits and decided to close all their retail stores and conduct all of their business online. According to Circuit City, they are getting much better results.
However, reality chimes in and asks the question, how do they sell their products online? There are hundreds of correct answers to that question. Many small business owners are eager to market their business on the search engines such as Google, Yahoo and Bing. They discover that Search Engine Optimization (SEO) is one of the methods to market their business online.
Some aspiring business owners hire local SEO companies to complete the SEO services. However, is it a better idea to hire a SEO company or just hire an individual on payroll to complete the SEO strategy?
There are thousands of SEO companies available that claim to give businesses top rankings on the top search engines for many different keywords. They all have the same sales pitch. However, businesses need to understand that most sales pitches are truly outdated.
Here is how the process usually works. A business pays an SEO company $400-$600 to achieve better rankings on search engines. The SEO company gives their best effort and optimizes the website as promised. Their work is complete after a month.
At first, the business does notice an increase in traffic and positioning. Both parties are satisfied temporally. However, two months pass and the business notices that their website is beginning to fall in the rankings. Why is this? This is because the search engines rate websites on fresh content. Search engines love websites that update weekly or even daily. Websites that go untouched for weeks at a time will fall into extinction. The $400 seemed like a fair bargain at first, but we can now see that it is a waste!
If I was presenting this article to a 200 seat classroom, I would see 200 online business owners raise their hand and admit to experiencing this exact situation. There is no reason to feel embarrassed. Online Marketing Manager in OhioAchieving top ranking on search engines requires time, creative writing and constant updates.
So what should these 200 business owners do now?
I would suggest to follow what many successful online businesses do today and hire an Online Marketing Manager to market your business. Many businesses hire individuals to manage their entire internet marketing campaign. Here is what you should expect from an Internet Marketing Manager.
  • College Educated (Bachelor degree preferred)
  • Good writing skills: Proper English and grammar
  • Basic knowledge of web design including; HTML, XHMTL, XML, CSS and PHP.
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Website architecture
  • Pay Per Click Management (Google Adwords, Bing and Yahoo Search Marketing)PPC management
  • Social Media Management: Facebook, Myspace, Twitter and LinkedIn, Digg, Stumbleupon, Reddit, etc.
  • Blog Writing: be able to write unique articles relevant to your product or service.SEO blogs
  • Link building: knowledge of how the link building process works.
  • Internet awareness: are they aware of the vast resources available online to market your business.
  • Analytics and tracking: Google Analytics and ability to track progress
  • Open-minded: internet constantly changes. A creative thinker will prosper with internet marketing.
In summary, hiring an Internet Marketing manager is the best way to achieve long term success. Your online business needs to have someone available to make updates to the website and write unique content daily. Establishing top ranking on the organic search is a long term commitment. However, the end result is getting the most bang for your buck! Good luck in finding the right Online Marketing manager.

What is Internet Marketing? What does an Online Marketing Manager do?

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Many ask me what I do for a living. I tell them that I manage online marketing campaigns for companies in Ohio and Michigan. I then get a blank stare and the only response I get is “huh?”. Well I am here to tell you what I do in more detail.

Internet Marketing is getting more involved and complex as internet technology advances. When the internet first began to be popular with the public many years ago, no college institution offered internet marketing classes. Mainly because not many people shopped online. However, especially in the last five years, millions of people choose to purchase items on the internet. The internet allows people to research on products in more detail than ever before and buy items in their pajamas at any time of the day. Naturally, internet marketing companies began to see the internet as a great return on investment. The truth is, they were absolutely right.

I will quickly share my career path to becoming an experienced internet marketing manager. First, I earned a degree in Electronic business (E-Business). This Associate’s degree gave me the knowledge to develop web sites using HTML, XHTML and CSS. I also learned about different types of marketing such as business, international and of course; internet marketing.

To understand web design and internet marketing even further, I received a Bachelor’s degree from the University of Toledo focusing on Computer Hardware and Software. I learned the basic programming of computers and this helped me understand what powered computer technology.

After graduating I began to expand my online marketing skills by learning Pay Per Click Management. I learned the tricks of managing Google Adwords. Google Adwords is the small ads that appear on the top and right hand side of the Google Search Engine (See picture below). I setup Adwords campaigns and write the ads. It may seem simple to you. But it can be quite involved. pay per click managementI also optimize the content on web sites to increase the exposure on the major search engines such as Google, Yahoo and Bing. This is an art in itself. This craft is known as Search Engine Optimization (SEO). Included with SEO is called link building. Link building is the delicate process of adding links to your site on other blogs, articles, forums and web sites. Each link is seen as a vote that your website is useful and should rank high on the search engines. However, this is not as simple as it sounds, it is a big part of the internet marketing process. To put it in perspective, Google rates websites on over 200 factors. I have realized that I have to know what I am doing or I will be wasting my time and my clients time.

The social media world has added another spectrum to internet marketing. I am sure all of you have a Facebook, Myspace or LinkedIn page right? Well these social networking sites offer businesses great opportunities to market their business for free. I manage Facebook, Twitter, Myspace and LinkedIn pages as well. It allows me to meet new people and hear what they have to say.

Internet Marketing Manager OhioSEO expert in Ohio

Think of internet marketing in the same way you would think of a marketer from 1970. The goal is simple. Build awareness and focus on the target market. The fundamental principles are the same. However, there is less face to face interaction and there is some technical knowledge required. A successful internet marketing individual requires one to be a detailed, analytical and creative thinker. The internet allows all of us to communicate with anyone in the world. It is your job to persuade them to believe in you!

Questions or comments? Feel free to leave a comment!

Social Media Strategist| Social Networking| Community Manager Ohio

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Do you have a feeling that the Internet and various social media platforms is leaving your company behind? If you are not tracking the relationships you have with the online community, you are missing some great opportunities to address customer complaints and improve your companies image across the entire world.

In the previous decades when cell phones weighed ten pounds and the internet was just a twinkle in our eyes, there was a deeper connection between customer service and the almighty customer. For service or repair of a microwave, you called the company and actually got to speak with a human being! Sounds great right? Well, even though you were able to speak to a human being who speaks English, you had to play the “on hold” game. So you could be on hold for an hour trying to figure out why you can’t fry ice cream in the microwave.

However, today many things are done electronically. Help lines are voice activated and companies will prefer to respond via email. I call this relationship of the consumer to internet as the e-relationship. The main drawback with an e-relationship is the loss of communicating emotions with companies to voice their opinion.

In the old days, if you had a bone to pick with a company, you could call them or even mail them. Most employees would ignore calls from irate customers. But some complaints would be heard. These complaints can be used to improve the product or service.

The internet allows anyone from anywhere to say just about anything. They can even speak their mind anonymously. Many consumers jump at the chance to review products or services. Especially, if the customer is ready to spill their emotions.

Let’s use Amazon.com as an example. Look at any product on their site and you will notice the many reviews toward the bottom of the page. Customers can rate products 1-5 stars and leave a brief comment. Sometimes, reviewers leave some pretty interesting comments. Unfortunately, there could be hundred’s of sites like Amazon that have the same type of review system.

A good community manager will use software or their own methods to find any review like this. They will do their best to find the individual and contact them. The idea is to find out why the customer is not satisfied. All successful businesses make mistakes. But a longstanding business must attempt to learn from their mistakes Speaking with unhappy customers is a sure way to improve a product or service.

The internet can even cause “multiple personalities syndrome”. Even the most reserved, timid and well mannered individual will use the internet as a medium to voice their displeasure. If you do not believe me, consult other websites that allow product reviews. Even use Facebook as an example. People feel inclined to write what’s on their mind, regardless of what it means to anyone else. If a customer with a reserved demeanor has a bad experience at a restaurant, they will use the anonymity of the internet to voice their displeasure. This situation brings up another point to why monitoring the online community is so important.

Hiring a community manager is a good idea to help build a loyal list of customers. The most rewarding customers sincerely appreciate companies that reach out to them to help resolve problems. So even if the customer has one bad experience. Due to the company’s diligence to resolve their complaint, they will return to your business again!

People will use the internet as a method to research products. So it is important that a company manages reviews. Positive reviews are great. But negative reviews signal a missed opportunity and an area for additional revenue. All companies with an online presence should acknowledge this idea.

The internet is open to the entire world. Unless 100% of your customers are satisfied with your product or service, you have some work to do! If you do have a 100% satisfaction rate, you deserve an e-high-five. (Electronic high five) Perhaps it would just be easier to “Like” your Facebook page.